
PROJECT 07
Fruit in a Jar
Cookbook
discipline
Typography
Print Design
Course
TYPOGRAPHY 3
Semester
summer 2017
Instructor
Ariel Grey
Fruit in a Jar
Cookbook
discipline
Typography
Print Design
Course
TYPOGRAPHY 3
Semester
summer 2017
Instructor
Ariel Grey
Objective
Design a conceptual cookbook to convey easy and simple recipes and processes for making fruit preserve. Busy young professional women can follow recipes and make fruit preserves easily.
Approach
Design a conceptual cookbook to convey easy and simple recipes and processes for making fruit preserve. Busy young professional women can follow recipes and make fruit preserves easily.
Approach
The main message of the book is that making fruit preserves is not difficult and the process is very simple and easy to follow. To show the main message clearly, the book concept focuses on simple and easy directions. Using delicate dotted lines throughout the book, helps the readers follow the recipes easily. Two main typefaces of the book enhance the readability and legibility, but also show the homey feeling associated with fruit preserves. For the recipes pages, the label concept is applied to represent handmade characteristics with a modern aesthetic.







