Create a new identity, application system and standards manual for an airline company. Design comprehensive identity solutions with various applications to show the company’s characteristics and how the new logo can be used on different applications of the brand.

WestJet Airlines was founded in 1996 in Canada. Their main idea is that just because you pay less for your flights, does not mean you should get less. Currently, WestJet will add more international routes, so the current brand manual and logo system are not enough to show their new personality. To expand their international routes, the new brand logo system a brand manual is added to show a contemporary and friendly characteristic to give the company a broader network fo marketing to international customers. The color combination and logo system appeal to brand characteristics which are modern and affordable, but also show Canadian pride.