Create a new line of wine, and rebrand it for wine beginners. Trailhead Vineyard is a wine company based in Sonoma County. The vineyard is located next to a trailhead in the coastal range.

The new line and logo for Trailhead Vineyard were created to show a modern and vintage feeling to appeal to new target consumers who are young professionals new to wine. The new label represents the shape of a trail. The three colors of the label reflect the differences of sunlight based on a timeline (morning, afternoon and night). For the company logo, three triangular shapes were combined to make one shape which shows that their characteristic is modern, approachable and well-crafted.