Create a typography conference that revolves around certain aspects of typography and usage. The approach should be experimental and expand on what typography can do and what it can be used for. Design a promotional book, a poster, and an app for conference pass.

The concept is a relationship between human perception and typography. This direction is about how important typography is when people perceive information. This book focuses on why typography matters in perceiving information, and how different typefaces can give different feelings and results when people get information. The effects of typography on human cognition are based on case studies, analyzing typefaces as well as its typographic setting, such as layout, leading, and color. The overall type setting, layout style and colors represent a cognitive topic.