Create a new German deli brand and its packaging. Lecke Deli is a family business founded in 1980. The new generation carries on the tradition and expands their offerings to include a new line of dry goods and meat products with attention to quality craftsmanship. 

New Lecker Deli branding and packaging creates harmony between the traditional and modern to show Lecker’s new story. To expand its product lines, the brand has set up new color coding based on its products. The logo and stamp tell us about the new branding are based on Lecker’s historical background. The old German style font contrasts with the modern layout to show the unique of the brand craftsmanship.